The MAWDE Story | MAWDE

The Challenge:

How do we launch MAWDE, a new fashion brand in the Australian market, seeking to own the ‘sloungewear’ space between sleepwear and loungewear?

The Solution:

For a brand to stand out in the sea of eCommerce, audiences need to buy into a brand’s story. We embarked on a mission to create the most compelling content that would tell the MAWDE story and build brand trust early into its journey.

We developed an integrated strategy to support the brand launch across web content, social channels and influencers. From here, we launched Facebook and Instagram, building and deploying a highly targeted paid social media campaign, including an influencer campaign, that would drive awareness and conversion for MAWDE via key audience demographics.

The Results:

Our campaign resulted in:
• Reaching over 273k target audience members
• Gathering over 553k impression

Our influencer campaign also proved successful:
• Reaching 15.6k
• Gathering 2,334 engagements

RELATED ARTICLES
Mentor campaign image of a woman in swimsuit

#MyBoobsMyBusiness

Many women spend a sizeable part of their lives focusing on and criticising their body. That parts of them are too big, or too small, or are in some way inadequate.

Breast Implants by Mentor (J&J) wanted to establish a social presence in Australia and set themselves apart from the competition, and at P+S, partnering with RxMx, we knew the best way to do this was to tap into real insights from women around their bodies and their attitudes to their bodies.

read more
Golf ball

GolfSpace… A golf disruptor

P+S have worked with GolfSpace and founder Dean Dewhirst and team since inception to develop their digital campaign, content, brand, PR and social presence to bring their product to market. Located in Alexandria not far from Sydney Airport, GolfSpace officially opened their doors before Christmas.

read more
Light bulb growing a plant

Endeavour Energy’s Future Forum event series

In May, Paper+Spark helped Endeavour Energy to develop, deliver and launch a new series of events called the Future Forum to showcase some of Endeavour Energy’s innovation and encourage a culture that supports innovative and transformative thinking.

read more