For the FPA to engage a consumer audience for the first time in its history and to educate them on the importance of financial advice.
To create a highly accessible, digital platform to educate everyday Australians on managing their finances and the importance of financial advice. We started with a content marketing strategy aimed at everyday Australians across all life stages. From there, we developed a digital content platform called Money & Life www.moneyandlife.com.au.
To ensure a steady stream of traffic to the site, we supported the platform with a monthly newsletter program to further educate consumers on managing their finances and the importance of seeking financial advice. Using SEO and insights we created engaging and relevant content across a variety of formats and used both paid and organic social to target and promote the site.
From launch in 2017 to-date we have:
• Reached over 750K users
• Received 1.4 million pageviews
• Amassed 9K subscribers to the consumer newsletter