We’re a strategic communications agency

Well, that’s what we call ourselves. But in reality, there’s much more to us than that.

We engage the full communications ecosystem to tell compelling stories that connect with audiences, create impact and forge connections. Creating engaging content is second nature to our team, drawing on our deep expertise to develop end-to-end communications solutions that deliver results.

Our approach to strategic communications

We might not be the biggest communication agency in Australia, but our small team of Bright Sparks certainly packs a punch! Our little collective has brought together senior experts with extensive experience across a range of communication agency services including branding, strategy, content marketing, social media, SEO and data analytics, voice technology, innovation, PR and media relations, website design, UX, and more. This means we can build a bespoke communications solution to reach your audiences in the right channel, at the right time, with the right message.

Our deep vertical knowledge and experience in financial services and healthcare allows us to confidently navigate highly complex and regulated industries, and address the specific messaging needs of niche audiences. But we also love whetting the appetite of a wider audience, flexing our skills to reach consumer and technology audiences, especially with innovative technologies such as voice experiences and audio search marketing. We love what we do and bring the passion to all our projects.

Why work with us

What we do isn’t just about the services we offer – it’s about who we are. We pride ourselves on working closely with our clients – we think of them more partners – to get inside the DNA of an organisation, uncover what makes them special and tell their stories. Acting as an extension of your team, instead of your external branding and communications agency, allows us to integrate seamlessly with your ways of working. We’re also committed to bringing you along on the journey with us, regularly hosting workshops, webinars and lunch-and-learns for our clients to elevate understanding within their wider organisations.

As a smaller outfit, we’re very adaptable. As the global pandemic rewrote the rules of conversation and communication, we met the challenge head on, developing targeted solutions to support our clients during this difficult time and help them stay connected to their audiences.

Data-driven strategic storytelling

Because at the end of the day, it’s all about the audience. We use a data and insights-led approach to put the audience experience front and centre of every solution, with an emphasis on the power of good storytelling. Science tells us that when we hear stories our bodies release oxytocin – the love hormone – helping us to form emotional connections, to remember and to create resonance. We understand the power of a good story and harness its potential for our clients, sparking something special for audiences and brands alike.

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2023 Marketing Trends: A Look Beyond the Horizon

Marketing is an ever-evolving field, and the past 12 months have brought perhaps more changes than usual, for example, with the mainstream emergence of AI. Zeina Khodr draws on her extensive experience and reflects on her top 5 sessions (from over 300) from the SXSW event she attended in the USA to make some informed observations about emerging marketing trends.

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