You can’t do SEO without great content and we don’t do great content without SEO

Why you need to consider SEO

0 %
of all online experiences begin with search engines
0 %
of Aussie internet users search with Google
0 %
of google users never scroll past the first page

The key to ranking is content and building links to your site.

Imagine spending a motser developing content only to have it sit on your site and not help attract people who are literally looking to buy what you’re selling, or who have at least shown some interest?

We make sure that doesn’t happen.

Our approach to SEO

At Paper + Spark, Search Engine Optimisation lays the foundation of our content strategies.

Keyword Research

By understanding what users are typing or speaking into Google we gain insight into what problems your content needs to solve for your audiences when they need it.

Competitor Analysis

The competitors you think you have ‘in the real world’ aren’t always the competitors vying for your audience’s attention in search.

By analysing who’s ranking for your keywords in your area of expertise, we can help find your unique voice and make any white space yours.

Information Architecture

Have you eve felt like you’re drowning in a sea of content? Well, SEO is your Marie Kondo.

The techniques used in SEO like topic clustering, intent mapping and Information Architecture brings order to the chaos by defining the relationships and goals your content needs based on the problem they’re trying to solve for your audience.

User Experience

A well designed site is like a well organised library. It makes it easy for your users to find what they’re looking for and delights them by serving up more relevant, engaging content to keep them on your site for longer – Providing a slick user experience is a key ranking factor for Google.

But content shouldn’t be set and forget. We can help optimise key pieces of content to improve the user experience, improve conversion rates and hence search rankings.

Link Building

We’re also a PR agency, so are experts at reaching out to publications and getting your content featured.

Backlinks from high authority sites are essential to driving SEO results. But earning them isn’t easy. You need to provide journalists or bloggers a reason to link to your content. And the best way to do this is to provide value to their readers.

Whether it’s a report, survey, tool, white paper, webinar, or more – we can help.

The Reward

The traffic that comes to your site from search engines can be thought of as a qualified lead. They’ve come to you to help solve their problem on Google’s recommendation. And this trust makes them more likely to convert. 

On average, 53% of a sites traffic should come from search. The more of this high-quality traffic you get, the better – it’s a no brainer.

Search Engine Marketing

Patience is a virtue when it comes to organic rankings. 

Luckily, you can pay to play on search engines with Search Engine Marketing (SEM) and get up-and-running quickly.

Creating content based on keyword research means you’re well on your way to having the perfect landing pages for SEM. This increases your Quality Score and drives down your Cost Per Click (CPC).

The amount of real estate on Search Engine Results Pages (SERPs) given to search ads is huge – it’s one of the main ways Google makes money after all.

Because of this, we always encourage our clients to factor SEM into their content amplification arsenal.


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2023 Marketing Trends: A Look Beyond the Horizon

Marketing is an ever-evolving field, and the past 12 months have brought perhaps more changes than usual, for example, with the mainstream emergence of AI. Zeina Khodr draws on her extensive experience and reflects on her top 5 sessions (from over 300) from the SXSW event she attended in the USA to make some informed observations about emerging marketing trends.

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