You can’t do SEO without great content and we don’t do great content without SEO
Why you need to consider SEO
of all online experiences begin with search engines
of Aussie internet users search with Google
of Google users never scroll past the first page
Imagine spending a motser developing content only to have it sit on your site and not help attract people who are literally looking to buy what you’re selling, or who have at least shown some interest?
We make sure that doesn’t happen.
Our approach to SEO
By analysing who’s ranking for your keywords in your area of expertise, we can help find your unique voice and make any white space yours.
The techniques used in SEO like topic clustering, intent mapping and Information Architecture brings order to the chaos by defining the relationships and goals your content needs based on the problem they’re trying to solve for your audience.
But content shouldn’t be set and forget. We can help optimise key pieces of content to improve the user experience, improve conversion rates and hence search rankings.
Backlinks from high authority sites are essential to driving SEO results. But earning them isn’t easy. You need to provide journalists or bloggers a reason to link to your content. And the best way to do this is to provide value to their readers.
Whether it’s a report, survey, tool, white paper, webinar, or more – we can help.
On average, 53% of a sites traffic should come from search. The more of this high-quality traffic you get, the better – it’s a no brainer.
Search Engine Marketing
Luckily, you can pay to play on search engines with Search Engine Marketing (SEM) and get up-and-running quickly.
Creating content based on keyword research means you’re well on your way to having the perfect landing pages for SEM. This increases your Quality Score and drives down your Cost Per Click (CPC).
The amount of real estate on Search Engine Results Pages (SERPs) given to search ads is huge – it’s one of the main ways Google makes money after all.
Because of this, we always encourage our clients to factor SEM into their content amplification arsenal.
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