You can’t do SEO without great content and we don’t do great content without SEO
Why you need to consider SEO
%
of all online experiences begin with search engines
%
of Aussie internet users search with Google
%
of Google users never scroll past the first page
Imagine spending a motser developing content only to have it sit on your site and not help attract people who are literally looking to buy what you’re selling, or who have at least shown some interest?
We make sure that doesn’t happen.
Our approach to SEO
Keyword Research
Competitor Analysis
By analysing who’s ranking for your keywords in your area of expertise, we can help find your unique voice and make any white space yours.
Information Architecture
The techniques used in SEO like topic clustering, intent mapping and Information Architecture brings order to the chaos by defining the relationships and goals your content needs based on the problem they’re trying to solve for your audience.
User Experience
But content shouldn’t be set and forget. We can help optimise key pieces of content to improve the user experience, improve conversion rates and hence search rankings.
Link Building
Backlinks from high authority sites are essential to driving SEO results. But earning them isn’t easy. You need to provide journalists or bloggers a reason to link to your content. And the best way to do this is to provide value to their readers.
Whether it’s a report, survey, tool, white paper, webinar, or more – we can help.
The Reward
On average, 53% of a sites traffic should come from search. The more of this high-quality traffic you get, the better – it’s a no brainer.
Search Engine Marketing
Luckily, you can pay to play on search engines with Search Engine Marketing (SEM) and get up-and-running quickly.
Creating content based on keyword research means you’re well on your way to having the perfect landing pages for SEM. This increases your Quality Score and drives down your Cost Per Click (CPC).
The amount of real estate on Search Engine Results Pages (SERPs) given to search ads is huge – it’s one of the main ways Google makes money after all.
Because of this, we always encourage our clients to factor SEM into their content amplification arsenal.
RELATED ARTICLES
Clubhouse: Why everyone wants an invite to the hottest new club in town
What Is Clubhouse? The Invite-Only Chat App Explained Clubhouse, it's the newest social media platform to catch the attention and interest of the early adopters, the curious, the innovators, the networkers and the knowledge hungry all across the world. Exclusively...
eSports and Online Gaming: The New Playing Fields
The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.
2021 Digital and Social Media Marketing Predictions
It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just...