It’s time to BeReal

It’s time to BeReal

Have you heard the phrases “it’s time to BeReal” or “I have to take my BeReal” and had no idea what it meant? BeReal is a new trending social media app that takes a different approach to TikTok and Instagram with its non-curated, unplanned, real content. Let’s dive into it.

#MyBoobsMyBusiness

#MyBoobsMyBusiness

Many women spend a sizeable part of their lives focusing on and criticising their body. That parts of them are too big, or too small, or are in some way inadequate.

Breast Implants by Mentor (J&J) wanted to establish a social presence in Australia and set themselves apart from the competition, and at P+S, partnering with RxMx, we knew the best way to do this was to tap into real insights from women around their bodies and their attitudes to their bodies.