2023 Marketing Trends: A Look Beyond the Horizon

2023 Marketing Trends: A Look Beyond the Horizon

Marketing is an ever-evolving field, and the past 12 months have brought perhaps more changes than usual, for example, with the mainstream emergence of AI. Zeina Khodr draws on her extensive experience and reflects on her top 5 sessions (from over 300) from the SXSW event she attended in the USA to make some informed observations about emerging marketing trends.

eSports and Online Gaming: The New Playing Fields

eSports and Online Gaming: The New Playing Fields

The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.