Welcome to the voice activated future

Welcome to the voice activated future

As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love...
Launching our Voice Innovation and Technology Practice

Launching our Voice Innovation and Technology Practice

As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina Khodr, the Paper + Spark collective was born out...
Three ways to explain content marketing

Three ways to explain content marketing

Content marketing has been around as long as there have been businesses trying to build relationships that go beyond just selling their customers something. But it’s only in the past 8 years or so that content marketing as a discipline has really taken off. As the...