Marketing to survive and flourish through a downturn

Marketing to survive and flourish through a downturn

When the economy is strong it’s easy to get and spend a marketing budget but what about when there are significant economic headwinds? Our Director, Paul Everson explores considerations and opportunities that are available to you, so your company can emerge even stronger from a downturn.

The trends driving change in Australian marketing

The trends driving change in Australian marketing

Developments in AI, social media, demographics and technologies will drive changes and create new marketing opportunities for marketers, such as the possibility of immersive experiences courtesy of “extended reality”. Read on to learn more from Zeina Khodr about her recent guest lecture at Macquarie Business School and some interesting trends we are seeing emerge in Australia, the US, and Europe.

Welcome to the voice activated future

Welcome to the voice activated future

As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love with our parents’ or carers’ voices.

Launching our Voice Innovation and Technology Practice

Launching our Voice Innovation and Technology Practice

As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina Khodr, the Paper + Spark collective was born out...
Three ways to explain content marketing

Three ways to explain content marketing

Content marketing has been around as long as there have been businesses trying to build relationships that go beyond just selling their customers something. But it’s only in the past 8 years or so that content marketing as a discipline has really taken off. As the...