Marketing to survive and flourish through a downturn

Marketing to survive and flourish through a downturn

When the economy is strong it’s easy to get and spend a marketing budget but what about when there are significant economic headwinds? Our Director, Paul Everson explores considerations and opportunities that are available to you, so your company can emerge even stronger from a downturn.

The trends driving change in Australian marketing

The trends driving change in Australian marketing

Developments in AI, social media, demographics and technologies will drive changes and create new marketing opportunities for marketers, such as the possibility of immersive experiences courtesy of “extended reality”. Read on to learn more from Zeina Khodr about her recent guest lecture at Macquarie Business School and some interesting trends we are seeing emerge in Australia, the US, and Europe.

OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions

OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions

It’s been a wild ride over the last couple of years and trends have emerged (and re-emerged) that no one could have even predicted. 2021 was the year of questionable rebrands (Meta, we’re looking at you), of record-breaking social media use (over 4.5 billion users!) and embracing nostalgia marketing, with the harsh realities of the Rona Coaster making everyone yearn for yesteryear.