eSports and Online Gaming: The New Playing Fields

eSports and Online Gaming: The New Playing Fields

by | 30 Jan, 2021

The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.

2021 Digital and Social Media Marketing Predictions

2021 Digital and Social Media Marketing Predictions

by | 25 Nov, 2020

It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just...
Welcome to the voice activated future

Welcome to the voice activated future

by | 4 Jun, 2020

As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love...
Launching our Voice Innovation and Technology Practice

Launching our Voice Innovation and Technology Practice

by | 4 Jun, 2020

As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina Khodr, the Paper + Spark collective was born out...
Three ways to explain content marketing

Three ways to explain content marketing

by | 15 May, 2020

Content marketing has been around as long as there have been businesses trying to build relationships that go beyond just selling their customers something. But it’s only in the past 8 years or so that content marketing as a discipline has really taken off. As the...