Marketing to survive and flourish through a downturn

Marketing to survive and flourish through a downturn

When the economy is strong it’s easy to get and spend a marketing budget but what about when there are significant economic headwinds? Our Director, Paul Everson explores considerations and opportunities that are available to you, so your company can emerge even stronger from a downturn.

The trends driving change in Australian marketing

The trends driving change in Australian marketing

Developments in AI, social media, demographics and technologies will drive changes and create new marketing opportunities for marketers, such as the possibility of immersive experiences courtesy of “extended reality”. Read on to learn more from Zeina Khodr about her recent guest lecture at Macquarie Business School and some interesting trends we are seeing emerge in Australia, the US, and Europe.

GolfSpace… A golf disruptor

GolfSpace… A golf disruptor

P+S have worked with GolfSpace and founder Dean Dewhirst and team since inception to develop their digital campaign, content, brand, PR and social presence to bring their product to market. Located in Alexandria not far from Sydney Airport, GolfSpace officially opened their doors before Christmas.

Endeavour Energy’s Future Forum event series

Endeavour Energy’s Future Forum event series

In May, Paper+Spark helped Endeavour Energy to develop, deliver and launch a new series of events called the Future Forum to showcase some of Endeavour Energy’s innovation and encourage a culture that supports innovative and transformative thinking.