#MyBoobsMyBusiness

#MyBoobsMyBusiness

Many women spend a sizeable part of their lives focusing on and criticising their body. That parts of them are too big, or too small, or are in some way inadequate.

Breast Implants by Mentor (J&J) wanted to establish a social presence in Australia and set themselves apart from the competition, and at P+S, partnering with RxMx, we knew the best way to do this was to tap into real insights from women around their bodies and their attitudes to their bodies.

OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions

OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions

It’s been a wild ride over the last couple of years and trends have emerged (and re-emerged) that no one could have even predicted. 2021 was the year of questionable rebrands (Meta, we’re looking at you), of record-breaking social media use (over 4.5 billion users!) and embracing nostalgia marketing, with the harsh realities of the Rona Coaster making everyone yearn for yesteryear.