SPARK ME

PR + Comms

PR isn’t just about headlines. It’s a powerful lever in a broader content ecosystem, amplifying brand visibility, establishing credibility, and enhancing your influencer and SEO campaigns.​

Integrated Communications Ecosystem

At Paper+Spark we approach public relations as an integral element within a larger, interconnected communication ecosystem. Every channel and tactic we use is chosen to align with an overarching strategy, amplifying your message with coherence and impact.

With a DNA deeply embedded in storytelling, our approach combines creativity with strategic thinking and encompasses media relations, crisis management, product launches, community relations and outreach, ambassador programs, events, and influencer marketing. Each of these disciplines is handled with experience and a deep understanding of the PR landscape.

Our deep experience in content marketing means we can drive value from PR coverage or events well beyond the initial burst of impact.

We have a unique approach to reporting that measures the impact of PR campaigns beyond reach and media value, allowing us to provide actionable insights into what works and why.

Link-building is essential to growing the authority of your website to start climbing the rankings in search.

Our audience-first approach increases the likelihood of earning links by creating value to a publication’s readers and giving it to them.

From product launches to press conferences, events are orchestrated experiences, designed to engage, inform, and sometimes, dazzle an audience.

Beyond the media, stakeholders – investors, partners, or local communities – play a crucial role in shaping a brand’s trajectory.

This is the art of building mutually beneficial relationships with the media. By crafting compelling stories and pitches, brands can earn coverage in newspapers, magazines, TV, and radio, extending their reach and credibility.

Identifying and collaborating with individuals with the reputation and personality to authentically amplify your brand’s message.

Brands don’t exist in isolation. They’re part of communities. Engaging with these communities, understanding their concerns, and contributing positively forms the crux of community relations.

When unforeseen challenges threaten a brand’s reputation, timely and strategic communication becomes vital. It’s about controlling narratives, countering concerns and restoring trust.

Before communicating with the external world a brand often needs to engage its internal stakeholders to ensure employees are informed, aligned, and on-board.

OUR APPROACH

SPARK

  • Social Listening
  • Search Analysis
  • Behavioural Data
  • Ethnographic Research
  • Quantitative Research
  • Competitor Analysis
  • Media Audits
  • Audience personas
  • User journeys
  • Behavioural science

IGNITE

  • Ideation
  • Workshops
  • Storyboards
  • Concepting

CREATE

  • Video
  • Animations
  • Graphic Design
  • Copywriting
  • Web Development
  • App Development

AMPLIFY

  • Social
  • PR
  • Digital & PPC
  • Audio
  • Video
  • TV
  • Radio
  • OOH

LISTEN

  • MarTech
  • Analytics
  • Dashboards
  • Reporting

OUR CLIENT PARTNERS

Case Studies

Queued city traffic, Budget Direct car insurance campaign

Budget Direct

GOT A PROJECT IN MIND?

We advise medium to large businesses across the entire digital strategic communications and marketing spectrum. If you would like to learn more  about how we can help you, please get in touch.

"(Required)" indicates required fields

Name(Required)
Consent