Celebrating five years of Paper + Spark

Our national team recently celebrated an amazing five years of Paper + Spark. Founded by Zeina Khodr with the idea of building brands through strategic storytelling, that spark has bloomed into a fire of creativity, innovation and success. Now our heads have cleared a little, we thought it would be a great time to reflect on the path we’ve travelled, the milestones along the way and the bright future on the road ahead.

From humble beginnings to a thriving agency

What began as a vision for prioritising the human touch in business, putting people before profits, quickly became a soaring reality. Paper + Spark has transformed from a small agency into a dynamic force in the marketing industry. Our intention has always been clear: to keep growing, pushing boundaries via exceptional storytelling, and delivering outstanding results for our clients.

We’ve evolved into a full-service marketing and communications agency and from the traditional – strategy, creative solutions, media relations, and campaign management – to embracing cutting-edge technologies like Voice, conversational design and VR. In five years, we have worked with over 70 clients (many of whom are still with us) and expanded overseas while delivering global work.

We’ve been lucky enough to have been recognised for our efforts too. We have twice been named AMI Marketing Agency of the Year (2020 and 2022) and a two-time finalist for B&T’s Emerging Agency of the Year. Our proudest accolade (so far) is being named one of the AFR/Boss Best Places to Work in the Marketing and Media category.

Birthday celebrations photo

Click image to view video

Expanding our reach

Our growth hasn’t been limited by borders. From our roots in Sydney, we’ve spread our wings nationally, establishing a presence in Brisbane, Melbourne and Perth. And it doesn’t stop there – we’ve embraced international opportunities, with Sparks now located in London and Vancouver. This global perspective enhances our creativity and allows us to serve clients on a broader scale, round-the-clock.

The Sparks themselves are an incredible bunch, representing a rich tapestry of genders, cultures, race, backgrounds, beliefs, and orientations. And with a majority female workforce we are an agency with no gender pay gap. Our initiatives, whether promoting flexibility, championing well-being, or fostering inclusive collaboration, all have one goal: creating an agency that’s exceptional for us and our clients.

Our individual sparks have also soared to great heights with Margot Alais winning the B&T 30/30 Award for Creative, Becky Amon the AMI Emerging Marketer of the Year and our Founder Zeina Khodr awarded the B&T Women in Media Award (Entrepreneur) and AMI Certified Practicing Marketer of the Year.

A Heartfelt thank you

That hardworking and dedicated team of bright Sparks is what has made all these achievements possible. We also need to thank the talented extended team who step up to help carry the load, our partners who believe in our vision, our alumni who got us started and our valued clients who trust us with their brands. We extend our gratitude to all of you who have been fundamental to our growth and success.

Looking ahead

We’d like to see this as the beginning of Paper + Spark’s journey. With our eyes firmly set on the future, we are excited about the opportunities that are awaiting us. We remain committed to nurturing a vibrant workplace culture, centred around wellbeing, diversity, inclusiveness, and continuous personal growth. We believe that fostering such an environment is not just better for our employees but is crucial to delivering unparalleled results for our clients.

Thank you to everyone who has been a part of the Paper + Spark story. Here’s to the next five years and beyond – a future that promises even more creativity, success, and shared accomplishments.

Cheers to our journey!



   international, brand experience, digital, content marketing, social media
Share This