Paid Media
Our full-funnel, omni-channel campaigns capture buyers ready to convert while fueling future demand by making your brand unforgettable. More sales today, unstoppable growth tomorrow.
Performance Marketing & Brand Building
Performance marketing is a powerful engine that ensures every penny spent is trackable and accountable. At Paper+Spark, we take a meticulous, data-driven approach, fine-tuning every element to boost conversions efficiently and effectively.
While we are laser-focused on performance at the bottom of the funnel, we also recognise the importance of building future demand. That’s why we craft campaigns that not only convert but also elevate brand awareness, setting the stage for long-term growth.
We’ve helped start-ups make their market debut, guided scale-ups through critical growth stages, and partnered with blue-chip businesses to enhance performance while measuring the broader impact of their campaigns.
At the core of our strategy is an audience-first approach. In an era of increasing privacy restrictions, we use content as the key variable to attract, engage and convert.
Our performance reporting not only helps our creative team optimise content but also delivers insights your CFO will understand. Stay tuned for the launch of our AI-powered Mixed Marketing Model, designed to analyse macro trends and assess the impact of different channels on campaign performance.
Media Planning
Our media planning process begins with a deep understanding of your target audience and business objectives. With our experienced team of strategists, we craft a tailored media plan that aligns with your goals and budget, selecting the optimal mix of channels that resonate with your audience.
Social Media
We take a holistic approach to social media, ensuring every post, campaign, and interaction aligns with your overarching brand and business objectives. Whether you aim to boost brand awareness, build a thriving community, or drive leads and conversions, we map out the journey with you.
We’ve run successful campaigns across TikTok, Facebook, Instagram, Reddit, LinkedIn, and more—crafting strategies that engage, inspire, and deliver results.
Audio & Podcast Advertising
Podcasts connect brands with niche audiences, innovators, and early adopters—building both awareness and credibility. We help brands navigate podcast sponsorships and targeted advertising across platforms like Spotify, ensuring your message reaches the right listeners.
Radio
While often overlooked, radio remains a powerful medium for reaching engaged audiences. Whether it’s traditional FM/AM radio or digital streaming platforms, we help brands craft effective audio campaigns that drive results.
Media Buying
We negotiate, purchase, and optimise ad space across various digital channels to ensure your campaign is delivered seamlessly.
We don’t deal in principal media, which gives us the flexibility to always invest in the channels that are helping drive growth.
Email
Often underrated, email marketing remains one of the most powerful conversion tools when done right. We work with your sales and marketing automation tools to focus on delivering the right message to the right audience at the right time.
TV & Connected TV
Getting your brand on the big screen has never been more affordable. Connected TV (CTV) allows brands to advertise seamlessly across streaming services, reaching engaged viewers in their living rooms.
This digital approach to TV allows for a more targeted media spend, and we create video content that looks great on larger screens. We’ve helped many clients appear on TV’s across Australia for the first time.
Culturally and Linguistically Diverse (CALD)
Some messages are too important to get lost in translation. We have run large-scale public interest messaging to reach all communities that make up the rich tapestry of modern Australia across print, radio, social media and digital.
SEARCH
Great content fuels SEO, but impactful content also starts with understanding search intent. We create SEO-led content and digital PR strategies that enhance visibility, improve rankings, and drive sustainable organic traffic growth.
With SEM, we position your ads strategically on search engines, ensuring maximum visibility. You only pay when someone clicks, so every dollar spent is optimised for conversions and growth.
Video
Engaging video content has never been more accessible—or more essential. YouTube isn’t just the internet’s biggest video platform; it’s also a major search engine and social network. We create and optimise video campaigns that drive impact, from paid ads to influencer collaborations and co-creation opportunities.
Out-of-Home (OOH)
Make an impact beyond digital screens. From billboards and public transport to in-gym placements, OOH advertising extends your brand’s presence into the physical world, reinforcing awareness in high-traffic locations.
OUR APPROACH
SPARK
- Social Listening
- Search Analysis
- Behavioural Data
- Ethnographic Research
- Quantitative Research
- Competitor Analysis
- Media Audits
- Audience personas
- User journeys
- Behavioural science
IGNITE
- Ideation
- Workshops
- Storyboards
- Concepting
CREATE
- Video
- Animations
- Graphic Design
- Copywriting
- Web Development
- App Development
AMPLIFY
- Social
- PR
- Digital & PPC
- Audio
- Video
- TV
- Radio
- OOH
LISTEN
- MarTech
- Analytics
- Dashboards
- Reporting
OUR CLIENT PARTNERS
Case Studies
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