Fully Integrated marketing Strategy
It’s easy to do more. But we make ‘more’, seamless.
STRATEGY THAT SPARKS
The explosion of marketing channels has given brands more options than ever before to connect with their audiences. But, this means marketers have more channels to master and can make it harder tell a consistent narrative.
Paper + Spark is made up of storytellers and boffins able to get the right message to your audience at the right time by creating integrated marketing communications strategies that offer personalisation at scale.
By combining storytelling and marketing technology, we develop a consistent narrative for your audiences to connect with, and every piece of content we create has a role to play in driving behaviour change and conversion.
To do this, we take a data-led, audience-first approach that’s measurable and optimised towards business growth.
RESEARCH + INSIGHTS
We shed light on consumer behaviour by harnessing advanced tools like SEMrush, BrandWatch, Ethnographic Research, and Behavioural Science.
What’s more, our partnership with MyMavinsand and YouGov brings an added layer of specialised research to the table, and can help make research the story.
CUSTOMER EXPERIENCE
In today’s interconnected world, coherent and integrated omnichannel experiences are vital, ensuring your customers receive consistent messaging and service across all channels. Constant monitoring, measuring, and optimising are necessary components of CX.
Personalisation plays a pivotal role in modern CX, tailoring each journey to the individual and fostering emotional connections that go beyond mere transactions. With the advent of multiple digital and physical channels, an integrated omnichannel approach is indispensable, ensuring brand consistency throughout.
BRANDING
Strong brands convert better. It’s one of the most pivotal assets a business possesses. In a world thronged with products and services, it’s brands that provide the critical distinction and drives tangible growth.
The plethora of options available to both B2C and B2B customers can make decision-making difficult, leading to “analysis paralysis” and dissatisfaction rather than liberation. Humans, innately, seek simplicity; brands act as vital mental shortcuts, becoming more invaluable than ever.
CONTENT MARKETING
At its heart, strategic content marketing is about delivering the right message to the right audience at the right time. It’s a data-driven approach that aligns your content with your business objectives and the needs of your audience.
Instead of creating random acts of content, every blog post, video, infographic, and social media update is crafted with intent, designed to spark a specific action or outcome.
STORYTELLING
Stories are not just tales. They are powerful tools that shape perceptions, inspire emotions, and drive action.
We are experts in the neuroscience behind effective storytelling and craft narratives that redefines how you connect with your customers.
Our team is made up of former journalists, creatives and artists who care about driving connection through storytelling.
OUR APPROACH
SPARK
- Social Listening
- Search Analysis
- Behavioural Data
- Ethnographic Research
- Quantitative Research
- Competitor Analysis
- Media Audits
- Audience personas
- User journeys
- Behavioural science
IGNITE
- Ideation
- Workshops
- Storyboards
- Concepting
CREATE
- Video
- Animations
- Graphic Design
- Copywriting
- Web Development
- App Development
AMPLIFY
- Social
- PR
- Digital & PPC
- Audio
- Video
- TV
- Radio
- OOH
LISTEN
- MarTech
- Analytics
- Dashboards
- Reporting
OUR CLIENT PARTNERS
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