The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.
It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just personally, but for brands and marketers as well.
We’re only in our terrific two’s but have won the big one – Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the uncertainty that COVID19 has provided, our A-Team in Perth, Byron Bay, Sydney, Melbourne and Hobart have been thriving.
Social media has always empowered everyone to be content creators, encouraged connections between brands and consumers and built online communities. These same principles are at the core of short video platform TikTok, although its style and approach is different to any other social media we’ve seen.
As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina
As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love with our parents’ or carers’ voices.
Every business can and should be a web publisher. In fact, websites are among the most important public communication portals for most, if not all, businesses and organisations. But there’s
What I learned about balance from throwing in the towel, a sea change and coming back to the workforce after I “retired”.
As bushfires spread throughout Australia in an unprecedented crisis, one that is still creating unfathomable destruction, media and social media spread news, content, conversation, concern and action around the world.