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2021 Digital and Social Media Marketing Predictions

2021 Digital and Social Media Marketing Predictions

It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just...

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We are Marketing Agency of the Year!

We are Marketing Agency of the Year!

It’s a double-win for Paper + Spark in the Australian Marketing Institute Awards 2020! We’re only in our terrific two’s but have won the big one - Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the...

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5 ways to land an internship in a pandemic

5 ways to land an internship in a pandemic

With hiring freezes and increasing competition for internships, how do you stay on the right track? Our intern Nicolas weighs in. With the current pandemic posing numerous working restrictions and difficulty for businesses, many Australians have struggled to maintain...

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Welcome to the voice activated future

Welcome to the voice activated future

As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love...

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Three ways to explain content marketing

Three ways to explain content marketing

Content marketing has been around as long as there have been businesses trying to build relationships that go beyond just selling their customers something. But it’s only in the past 8 years or so that content marketing as a discipline has really taken off. As the...

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Influencer Marketing 2020: 4 trends for the future

Influencer Marketing 2020: 4 trends for the future

Influencers 2020: A Peek Into the Future Looking back on 2019, even for the constantly evolving social media and influencer environment, it’s been a wild year of change for influencers, and the brands working with them. Instagram launched new features every month,...

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