Partnering to Make Fitness More Inclusive with WeFlex
Emma Murphy, PR + Communications Manager at Paper+Spark, describes the important work our new innovative client WeFlex are doing to improve the health of people with a disability, and how the Paper+Spark team will assist.
Adland Isn’t Out Of Creative Ideas, It’s Looking For Them In The Wrong Places
In this opinion piece, Margot Alais, multi-disciplinary creative lead at Paper+Spark, reflects on the importance of diversifying adland to create more exciting, innovative work.
When touch is banned, print provides the connection consumers crave
In our current COVID-19 world there has been a big emphasis on digital adoption, but Zeina Khodr makes a case for print media and explains why the concept of tangible touch should still be highly important to CMOs.
Listen up! Why brands that really hear their customers will have the most success with voice assistants
Whether it’s Alexa activating your morning routine, Sonos playing your favourite tune, asking your microwave to defrost your meal, or a Smart Bulb to activate your lights, the commands we make are becoming increasingly voice-led.
Clubhouse: Why everyone wants an invite to the hottest new club in town
Clubhouse, it’s the newest social media platform to catch the attention and interest of the early adopters, the curious, the innovators, the networkers and the knowledge hungry all across the world. Exclusively invite-only, it’s the hottest new club in town.
eSports and Online Gaming: The New Playing Fields
The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.
2021 Digital and Social Media Marketing Predictions
It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just personally, but for brands and marketers as well.
We are Marketing Agency of the Year!
We’re only in our terrific two’s but have won the big one – Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the uncertainty that COVID19 has provided, our A-Team in Perth, Byron Bay, Sydney, Melbourne and Hobart have been thriving.
5 ways to land an internship in a pandemic
With hiring freezes and increasing competition for internships, how do you stay on the right track? Our intern Nicolas weighs in.
TikTok and the Power of Individuality and Creativity
Social media has always empowered everyone to be content creators, encouraged connections between brands and consumers and built online communities. These same principles are at the core of short video platform TikTok, although its style and approach is different to any other social media we’ve seen.
Launching our Voice Innovation and Technology Practice
As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina
Welcome to the voice activated future
As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love with our parents’ or carers’ voices.