Spark something

eSports and Online Gaming: The New Playing Fields

The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.

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2021 Digital and Social Media Marketing Predictions

It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just personally, but for brands and marketers as well.

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Team poto

We are Marketing Agency of the Year!

We’re only in our terrific two’s but have won the big one – Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the uncertainty that COVID19 has provided, our A-Team in Perth, Byron Bay, Sydney, Melbourne and Hobart have been thriving.

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TikTok and the Power of Individuality and Creativity

Social media has always empowered everyone to be content creators, encouraged connections between brands and consumers and built online communities. These same principles are at the core of short video platform TikTok, although its style and approach is different to any other social media we’ve seen.

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Welcome to the voice activated future

As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love with our parents’ or carers’ voices.

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