Social Media Accessibility Checklist: You need this in your marketing toolkit!
Why is it important to go the extra mile when it comes to accessibility and what is best practise?
Paper+Spark recognised as one of Australia and NZ’s best places to work! Why?
Paper+Spark are honoured to have been recognised today as one of Australasia’s Best Places to Work, ranking #7 in Media and Marketing in the Australian Financial Review’s 2022 AFR Boss Best Place to Work List. We are thrilled to receive this accolade, being assessed against more than 750 nominated organisations across Australasia by Inventium, Australia’s leading behavioural science and innovation consultancy (in conjunction with AFR).
Raising awareness of the abuse of older Australians – Elder Abuse Action Australia
Who says work isn’t meaningful and rewarding — We are proud to have recently assisted Elder Abuse Action Australia (EAAA) with strategic communications, media, PR and Socials for their 7th Walk the Talk Conference in Hobart, Tasmania on 14-15 February 2022. Our Managing Director, Zeina Khodr, attended the conference and reflected on how the conference was “immersive, gut-wrenching, confronting, enlightening and compassionate. It highlighted the urgent need to end elder abuse.”
OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions
It’s been a wild ride over the last couple of years and trends have emerged (and re-emerged) that no one could have even predicted. 2021 was the year of questionable rebrands (Meta, we’re looking at you), of record-breaking social media use (over 4.5 billion users!) and embracing nostalgia marketing, with the harsh realities of the Rona Coaster making everyone yearn for yesteryear.
Partnering to Make Fitness More Inclusive with WeFlex
Emma Murphy, PR + Communications Manager at Paper+Spark, describes the important work our new innovative client WeFlex are doing to improve the health of people with a disability, and how the Paper+Spark team will assist.
Adland Isn’t Out Of Creative Ideas, It’s Looking For Them In The Wrong Places
In this opinion piece, Margot Alais, multi-disciplinary creative lead at Paper+Spark, reflects on the importance of diversifying adland to create more exciting, innovative work.
When touch is banned, print provides the connection consumers crave
In our current COVID-19 world there has been a big emphasis on digital adoption, but Zeina Khodr makes a case for print media and explains why the concept of tangible touch should still be highly important to CMOs.
Listen up! Why brands that really hear their customers will have the most success with voice assistants
Whether it’s Alexa activating your morning routine, Sonos playing your favourite tune, asking your microwave to defrost your meal, or a Smart Bulb to activate your lights, the commands we make are becoming increasingly voice-led.
Clubhouse: Why everyone wants an invite to the hottest new club in town
Clubhouse, it’s the newest social media platform to catch the attention and interest of the early adopters, the curious, the innovators, the networkers and the knowledge hungry all across the world. Exclusively invite-only, it’s the hottest new club in town.
eSports and Online Gaming: The New Playing Fields
The rapid rise in the recognition of online gaming as a legitimate and extremely popular activity is starting to catch the attention of marketers – creating a desire to better understand gamers, the environment and the opportunity for brands.
2021 Digital and Social Media Marketing Predictions
It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just personally, but for brands and marketers as well.
We are Marketing Agency of the Year!
We’re only in our terrific two’s but have won the big one – Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the uncertainty that COVID19 has provided, our A-Team in Perth, Byron Bay, Sydney, Melbourne and Hobart have been thriving.