Spark something

Mentor campaign image of a woman in swimsuit

#MyBoobsMyBusiness

Many women spend a sizeable part of their lives focusing on and criticising their body. That parts of them are too big, or too small, or are in some way inadequate.

Breast Implants by Mentor (J&J) wanted to establish a social presence in Australia and set themselves apart from the competition, and at P+S, partnering with RxMx, we knew the best way to do this was to tap into real insights from women around their bodies and their attitudes to their bodies.

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Golf ball

GolfSpace… A golf disruptor

P+S have worked with GolfSpace and founder Dean Dewhirst and team since inception to develop their digital campaign, content, brand, PR and social presence to bring their product to market. Located in Alexandria not far from Sydney Airport, GolfSpace officially opened their doors before Christmas.

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Light bulb growing a plant

Endeavour Energy’s Future Forum event series

In May, Paper+Spark helped Endeavour Energy to develop, deliver and launch a new series of events called the Future Forum to showcase some of Endeavour Energy’s innovation and encourage a culture that supports innovative and transformative thinking.

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Paper+Spark recognised as one of Australia and NZ’s best places to work! Why?

Paper+Spark are honoured to have been recognised today as one of Australasia’s Best Places to Work, ranking #7 in Media and Marketing in the Australian Financial Review’s 2022 AFR Boss Best Place to Work List. We are thrilled to receive this accolade, being assessed against more than 750 nominated organisations across Australasia by Inventium, Australia’s leading behavioural science and innovation consultancy (in conjunction with AFR).

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Best Places to Work

Raising awareness of the abuse of older Australians – Elder Abuse Action Australia

Who says work isn’t meaningful and rewarding — We are proud to have recently assisted Elder Abuse Action Australia (EAAA) with strategic communications, media, PR and Socials for their 7th Walk the Talk Conference in Hobart, Tasmania on 14-15 February 2022. Our Managing Director, Zeina Khodr, attended the conference and reflected on how the conference was “immersive, gut-wrenching, confronting, enlightening and compassionate. It highlighted the urgent need to end elder abuse.”

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OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions

It’s been a wild ride over the last couple of years and trends have emerged (and re-emerged) that no one could have even predicted. 2021 was the year of questionable rebrands (Meta, we’re looking at you), of record-breaking social media use (over 4.5 billion users!) and embracing nostalgia marketing, with the harsh realities of the Rona Coaster making everyone yearn for yesteryear.

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