#MyBoobsMyBusiness
Many women spend a sizeable part of their lives focusing on and criticising their body. That parts of them are too big, or too small, or are in some way inadequate.
Breast Implants by Mentor (J&J) wanted to establish a social presence in Australia and set themselves apart from the competition, and at P+S, partnering with RxMx, we knew the best way to do this was to tap into real insights from women around their bodies and their attitudes to their bodies.
GolfSpace… A golf disruptor
P+S have worked with GolfSpace and founder Dean Dewhirst and team since inception to develop their digital campaign, content, brand, PR and social presence to bring their product to market. Located in Alexandria not far from Sydney Airport, GolfSpace officially opened their doors before Christmas.
Endeavour Energy’s Future Forum event series
In May, Paper+Spark helped Endeavour Energy to develop, deliver and launch a new series of events called the Future Forum to showcase some of Endeavour Energy’s innovation and encourage a culture that supports innovative and transformative thinking.
Social Media Accessibility Checklist: You need this in your marketing toolkit!
Why is it important to go the extra mile when it comes to accessibility and what is best practise?
Paper+Spark recognised as one of Australia and NZ’s best places to work! Why?
Paper+Spark are honoured to have been recognised today as one of Australasia’s Best Places to Work, ranking #7 in Media and Marketing in the Australian Financial Review’s 2022 AFR Boss Best Place to Work List. We are thrilled to receive this accolade, being assessed against more than 750 nominated organisations across Australasia by Inventium, Australia’s leading behavioural science and innovation consultancy (in conjunction with AFR).
Raising awareness of the abuse of older Australians – Elder Abuse Action Australia
Who says work isn’t meaningful and rewarding — We are proud to have recently assisted Elder Abuse Action Australia (EAAA) with strategic communications, media, PR and Socials for their 7th Walk the Talk Conference in Hobart, Tasmania on 14-15 February 2022. Our Managing Director, Zeina Khodr, attended the conference and reflected on how the conference was “immersive, gut-wrenching, confronting, enlightening and compassionate. It highlighted the urgent need to end elder abuse.”
OMG WTF NFT? 2022 Digital and Social Media Marketing Predictions
It’s been a wild ride over the last couple of years and trends have emerged (and re-emerged) that no one could have even predicted. 2021 was the year of questionable rebrands (Meta, we’re looking at you), of record-breaking social media use (over 4.5 billion users!) and embracing nostalgia marketing, with the harsh realities of the Rona Coaster making everyone yearn for yesteryear.
Partnering to Make Fitness More Inclusive with WeFlex
Emma Murphy, PR + Communications Manager at Paper+Spark, describes the important work our new innovative client WeFlex are doing to improve the health of people with a disability, and how the Paper+Spark team will assist.
Adland Isn’t Out Of Creative Ideas, It’s Looking For Them In The Wrong Places
In this opinion piece, Margot Alais, multi-disciplinary creative lead at Paper+Spark, reflects on the importance of diversifying adland to create more exciting, innovative work.
When touch is banned, print provides the connection consumers crave
In our current COVID-19 world there has been a big emphasis on digital adoption, but Zeina Khodr makes a case for print media and explains why the concept of tangible touch should still be highly important to CMOs.
Listen up! Why brands that really hear their customers will have the most success with voice assistants
Whether it’s Alexa activating your morning routine, Sonos playing your favourite tune, asking your microwave to defrost your meal, or a Smart Bulb to activate your lights, the commands we make are becoming increasingly voice-led.
Clubhouse: Why everyone wants an invite to the hottest new club in town
Clubhouse, it’s the newest social media platform to catch the attention and interest of the early adopters, the curious, the innovators, the networkers and the knowledge hungry all across the world. Exclusively invite-only, it’s the hottest new club in town.