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2021 Digital and Social Media Marketing Predictions
It’s fair to say that 2020 has been a year that no-one will forget – the good, the bad and the ugly. While the world has been in turmoil it has impacted every aspect of our lives – how we work, rest, play, connect, communicate, shop, entertain and more – not just...
We are Marketing Agency of the Year!
It’s a double-win for Paper + Spark in the Australian Marketing Institute Awards 2020! We’re only in our terrific two’s but have won the big one - Marketing Team of The Year! And we backed it up with receiving the Customer Experience Strategy award. Despite the...
5 ways to land an internship in a pandemic
With hiring freezes and increasing competition for internships, how do you stay on the right track? Our intern Nicolas weighs in. With the current pandemic posing numerous working restrictions and difficulty for businesses, many Australians have struggled to maintain...
TikTok and the Power of Individuality and Creativity
What is TikTok? Social media has always empowered everyone to be content creators, encouraged connections between brands and consumers and built online communities. These same principles are at the core of short video platform TikTok, although its style and approach...
Welcome to the voice activated future
As we hurtle headfirst into a voice-activated future, it’s time to start thinking seriously about your content strategy for a screen-less world. Voice is our most intuitive form of communication. As babies, we learn to identify familiarity, trust, security and love...
Launching our Voice Innovation and Technology Practice
As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their national footprint. Founded by Zeina Khodr, the Paper + Spark collective was born out...
Three ways to explain content marketing
Content marketing has been around as long as there have been businesses trying to build relationships that go beyond just selling their customers something. But it’s only in the past 8 years or so that content marketing as a discipline has really taken off. As the...
Why your website needs an engaging eNewsletter. Nine things to think about.
Every business can and should be a web publisher. In fact, websites are among the most important public communication portals for most, if not all, businesses and organisations. But there’s a problem. Regardless of how much you spend on your prose and your website...
The healing balm of truth and trust
Here are some tips on the good practices you should be following to get through this tricky time and get your comms right.
Social Media: Engaging the World in Australia’s Bushfire Crisis
As bushfires spread throughout Australia in an unprecedented crisis, one that is still creating unfathomable destruction, media and social media spread news, content, conversation, concern and action around the world. The unfolding emergency engaged the world so...
Influencer Marketing 2020: 4 trends for the future
Influencers 2020: A Peek Into the Future Looking back on 2019, even for the constantly evolving social media and influencer environment, it’s been a wild year of change for influencers, and the brands working with them. Instagram launched new features every month,...
Sydney Homeless Connect 2019: A Life Changing Story
When Sydney Homeless Connect asked the Paper+Spark team to help spread their story I don’t think any of us really knew what to expect, or understood how meaningful the work SHC does is.