Spark Something

Paper + Spark shortlisted four times at the 2026 B&T Awards

Paper + Spark named 2026 Australian Marketing Institute Agency of the Year

Cannes Lions 2026: the ideas that got our room talking

Paper + Spark shortlisted five times at the 2026 PRIME Awards

How AI is changing how we work – Six tools worth knowing about

Australian Media Insider | Q2 2026

Paper + Spark shortlisted in 10 categories at the 2026 Australian Marketing Institute Marketing Excellence Awards

Celebrating Leadership That Creates Opportunities for Others

Google’s AI future means brands need to own audiences, not rent them

EOFY should still be a trigger for non-retail brands

Australian Media Insider | Q1 2026

SXSW 2026 Report – What We Learned in Austin, Texas

The Shift From Aspiration to Authenticity – Why “Real” Is Resonating More Than Ever

The Precision Illusion: Why campaign planning needs to train algorithms, not buy audiences

A Q4 2025 Round-Up: The Marketing Trends Setting the Tone for 2026

Q5: The secret summer quarter brands forget about

SXSW Sydney 2025: AI, Ice-Cream and the Future of Marketing

AI and Generative Search: What it means for brands

The Performance Marketing Trap: How to Pivot to Brand (Without the Massive Budget)

What happens when an electricity company throws a festival?

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