Zeina’s successful career in digital media and publishing prepared her for the leap into the heady world of branded content and social media marketing. As the founding MD of WPP content start up Colloquial, Zeina oversaw the rise of the agency to be one of the fastest growing specialist content and social strategy agencies in the country.
She is a passionate advocate for how brands can use technology and strategic storytelling to connect in a fragmented media landscape to communicate, engage and entertain audiences.
Some of her side hustles include lecturing in Digital Media for Macleay College, curating the annual Content Marketing Summit and on the Australian Marketing Institute NSW State Committee. Zeina is also the Publisher of www.moneyandlife.com.au.
Read some of Zeina’s published articles and Paper + Spark media here: