REBECCA MARTIN

DIRECTOR, STRATEGY + BRAND PUBLISHING

Rebecca is a highly experienced and communications specialist with more than 20 years-experience across journalism, public relations, marketing and publishing.

When the discipline of content marketing picked up steam a few years ago, Rebecca found a natural home for her strategic and creative skills, working both agency-side at King Content and in-house at RAC.

She is today a leading and award-winning content practitioner, helping brands understand the opportunity to connect with their audiences by being relevant, interesting and creative across digital, social, print and other mediums.

Having worked for leading brands in insurance and banking, property, motoring, technology, mining, not-for-profit and travel, she advocates for content as part of an integrated marketing, with a measurable purpose for the business and its objectives.