CRAIG MACK

SOCIAL GURU AT LARGE

Craig is our Social Media go to guy. Whether its creating thumb stopping content, working out new channel strategy, social listening, paid media amplification or how best to take a selfie, Craig always has an insight. He’s also a blogger, influencer, uni tutor, volunteer social media guy at TEDxSydney and LGBTI Youth Charity The Pinnacle Foundation and mental health advocate as an Ambassador for suicide prevention charity R U OK Day.

He believes simply that social media can be used with great effect to increase brand awareness, create advocacy, influence change, challenge, entertain, inform, connect people and, with the right strategies, attract and retain customers to build and grow businesses. In his spare time, he indulges in his vintage passions – his oldest pair of Hightops are an iconic 1986 Adidas limited release in mint condition.