From ideas on paper to sparking action
We’re a collective of talented practitioners in strategy, branding, marketing and communications. With deep know-how and far-reaching experience, we solve problems with data and creativity.
Our Bright Sparks
WHERE WE CAME FROM
Founded by Zeina Khodr in 2018, we are former big agency experts who have seen the spark side and are hell-bent on giving brands a better, more transparent deal.
Our bright sparks are data scientists, ex-journos, media buyers, brand specialists, digital natives, PRs and award-winning creatives who pull your audience into focus and won’t rest until you see results.
But more importantly, we’re a great bunch of people from diverse backgrounds who want to help you succeed.
CULTURE
Creativity thrives in an environment where collaboration, innovation, and curiosity come together.
Our team dynamic is agile, where each person’s unique insights drive bold, impactful campaigns. Our sparks have the freedom to work how they need to get the job done.
We value continuous learning and encourage all our bright sparks to think beyond traditional boundaries, embracing fresh ideas that inspire our clients and elevate brands.
INCLUSIVITY
We are committed to fostering an inclusive and diverse environment where everyone feels valued, respected, and empowered to bring their authentic selves to work.
We believe that a wide range of perspectives delivers the best solution for clients. Our inclusivity policy ensures equal opportunities for growth, fair treatment, and a voice for everyone, regardless of background, identity, or experience.
Through ongoing education, open dialogue, and dedicated support, we strive to create a workplace where all feel welcome and our differences make us stronger.
SPARK SOMETHING
Paper + Spark shortlisted four times at the 2026 B&T Awards
Credit: Above banner image is cropped/edited from B&T Awards 2026 – B&T. We’re delighted that Paper + Spark has been named a finalist in four
Paper + Spark named 2026 Australian Marketing Institute Agency of the Year
We’re incredibly proud to have been named Agency of the Year (Under 50 Employees) at the 2026 Australian Marketing Institute (AMI) Marketing Excellence Awards. It’s
Cannes Lions 2026: the ideas that got our room talking
Credit: Above banner image is cropped from The KitKat Heist – KitKat ad. Cannes Lions is the global advertising and communications industry’s annual celebration of
We’ll send you some good stuff to spark your thinking. It’s written for communications peeps and marketers like you. We don’t send much and we promise not to clutter your inbox with random acts of emails.
"(Required)" indicates required fields
Paper + Spark respectfully operates our main office on the land of the Gadigal people of the Eora Nation, with Sparks working across the country on Bundjalung, Muwinina, Kulin and Whadjuk land. We acknowledge the traditional custodians of Country, and that sovereignty was never ceded. Our respects extend to elders past, present and emerging.