2022 Awards banner

Sparking ideas
that ignite brands.
Compelling stories,
driven by data.

WHAT
WE DO

Strategic marketing and communications for an always on digital world that demands brands be nimble and responsive. We combine the best of creativity, digital, storytelling, conversational experience, and earned media to ignite your brand and deliver real results.

WHO WE
WORK WITH

We work with major brands across health, finance, consumer and FMCG, technology, Renewable Energy and more across Australia, NZ, Asia and the UK.

MEET THE
SPARKS

We’re a collective of highly experienced and talented practitioners of strategy, branding, marketing and communications, digital technology bringing deep know-how and broad experience to the new media landscape.

SPARK SOMETHING

Austin cityscape.

The trends driving change in Australian marketing

Developments in AI, social media, demographics and technologies will drive changes and create new marketing opportunities for marketers, such as the possibility of immersive experiences courtesy of “extended reality”. Read on to learn more from Zeina Khodr about her recent guest lecture at Macquarie Business School and some interesting trends we are seeing emerge in Australia, the US, and Europe.

read more
Graphic of 2 people on different economic trajectories.

Marketing to survive and flourish through a downturn

When the economy is strong it’s easy to get and spend a marketing budget but what about when there are significant economic headwinds? Our Director, Paul Everson explores considerations and opportunities that are available to you, so your company can emerge even stronger from a downturn.

read more